Excess Noise

  • Does perception matter?
  • Does perception affect popularity?
  • Does perception influence purchasing?
  • Does perception influence electoral support?

Obviously, perception matters.

  • How do you measure perception?
  • Surveys? Focus groups? Media coverage? Gut check?
  • We’ve been measuring perception since 1977.

We are the
Communications Clean–Up Crew™

Negative image and cumbersome communications systems weaken business, civil society and government.
Our public and private sector clients use our services to analyze perception and optimize impact with fewer resources.

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