Excess Noise

Yes, perception matters.

  • How do ‘you’ measure perception?
  • Surveys? Focus groups? Tone of media coverage? Gut check?
  • Ex post facto or pre facto?

Our public and private sector clients use our proprietary Communications and Perception Analysis methods to analyze the perception of their entity, leadership, offer, messaging, object or space.

Separately, or in tandem with a perception analysis, using Communications Supply Chain Optimization, we work to improve the efficiency and impact of your communications process by examining your internal and outsourced communications means and methods.

All agree, negative image and cumbersome communications systems weaken business, civil society and government.

Our job is to make sure positive perception and efficient communications triumph.


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The Communications Clean–Up Crew™ has been analyzing and optimizing perception and communications supply chains since 1977.