Excess Noise

  • Does perception matter?
  • Does it affect popularity?
  • Does it influence purchasing?
  • Does it sway electoral support?

Obviously, perception matters.

How do you measure perception?
Surveys? Focus groups? Media coverage? Gut check?

Since 1977, we have been the
Communications Clean–Up Crew™

Negative image and cumbersome communications systems weaken business, civil society and government.

Our public and private sector clients use our services to analyze perception and optimize impact with fewer resources.

Translation: we figure out your target’s hot buttons and then work to increase the impact of your strategy, positioning and messages while spending less.

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