- Does perception matter?
- Does perception affect popularity?
- Does perception influence purchasing?
- Does perception influence electoral support?
Obviously, perception matters.
- How do you measure perception?
- Surveys? Focus groups? Media coverage? Gut check?
- We’ve been measuring perception since 1977.
We are the
Communications Clean–Up Crew™
Negative image and cumbersome communications systems weaken business, civil society and government.
Our public and private sector clients use our services to analyze perception and optimize impact with fewer resources.