Excess Noise

  • Does perception matter?
  • Does it affect popularity?
  • Does it influence purchasing?
  • Does it sway electoral support?

Obviously, perception matters.

Negative image and cumbersome communications systems weaken business, civil society and government.

How do you measure perception?
Surveys? Focus groups? Media coverage? Gut check?
Ex post facto or pre facto?

Since 1977, the
Communications Clean–Up Crew™
has been analyzing and optimizing
perception and communications.

Our public and private sector clients use our services to analyze perception and optimize impact with fewer resources.

Basically, we decipher your target’s hot buttons and then work to increase the impact of your strategy, positioning and messages while spending less.

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