Yes, perception matters.
- How do ‘you’ measure perception?
- A survey? Focus group? Tone of media coverage? Gut check?
- Ex post facto or pre facto?
Our public and private sector clients use our proprietary Communications and Perception Analysis methods to analyze the perception of their entity, leadership, offer, messaging, object or space.
Separately, or in tandem with an analysis, we use Communications Supply Chain Optimization to improve the efficiency and impact of your communications process by examining your internal and outsourced communications means and methods.