Excess Noise Knowledge Base

Definitions for those who work in communications and perception


Over 100 years ago, a school of thought emerged that felt that simple observation, devoid of psychological interpretation, might be a valid addition to one’s observational arsenal. The idea was that there was value in sometimes observing someone’s behavior without guessing about the motivating thought process.

Behaviorism is a critical component of Communications and Perception Analysis. It observes people’s actions, not their perception. It looks at people’s physical manifestation. A simple example is that of people’s reaction to music. Put someone’s favorite music on and their face lights up. Put a disliked form of music and the grimace comes out.

Fortunately, Behaviorism looks far beyond facial expressions. It examines the various physical responses including movements, speech patterns and, of course, expressions, eye movements, muscle contractions, etc.

The use of Behaviorism is especially useful for the analysis of all physical interactions in buying, tourism or entertainment.

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This glossary of definitions is not intended as an academic reference. It is an exercise in thinking on our part. We hope to grow it and welcome any suggestions you may have.