This is what Excess Noise principals have become known as. It came from a client, admittedly, who was simply grateful for how we had turned around her organizations — she ran several, actually.
Ever since, this is our preferred moniker. It makes us feel good to know that we can make communications messages and processes more efficient, more reliable, better equipped and ultimately, more profitable for companies and more impactful for public interest organizations.
If you’d like to hire a crew that knows how to come in, analyze and optimize, look no further.