Excess Noise Knowledge Base

Definitions for those who work in communications and perception

Communications Impact Value: The CIV

While we have examined independent tools that allow a communications and perception analyst to analyze a message, the ultimate power of analysis lies in its ability to assemble separate ratings into a single cumulative value.

The CIV®, for Communications Impact Value, is a Communications and Perception Analyst’s most comprehensive tool. The cumulative value, resulting from a very proprietary algorithm, enables communications analysts to calculate the overall success or failure of a message.

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This glossary of definitions is not intended as an academic reference. It is an exercise in thinking on our part. We hope to grow it and welcome any suggestions you may have.