Excess Noise Knowledge Base

Definitions for those who work in communications and perception


A communicator, often at the request of a decision maker, produces, creates, designs, writes or builds the message. Basically, the communicator manufactures the message. Art departments, advertising or PR agencies, urban planners, architects, writers, artists, teachers and film directors are communicators. Theirs is an act of passionate imagination and, to an even greater extent than decision makers, communicators establish an intellectual and emotional bond to the message that invalidates objective criticism; to some extent it is unfair to ask a communicator to judge his or her own work.

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This glossary of definitions is not intended as an academic reference. It is an exercise in thinking on our part. We hope to grow it and welcome any suggestions you may have.