Excess Noise Knowledge Base

Definitions for those who work in communications and perception

Ex post facto

When something is done ‘after the fact’. In Communications Analysis we often use the term to point at others’ habitual means of analyzing communications. They look at target response after the message has been widely disseminated. Instead, Communications Analysts use their pallet of tools to evaluate a message before targets receive it.

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This glossary of definitions is not intended as an academic reference. It is an exercise in thinking on our part. We hope to grow it and welcome any suggestions you may have.