Excess Noise Knowledge Base

Definitions for those who work in communications and perception

Knowledge Base

Analysis Tools

Communications analysts use tools. These analysis tools are used to analyze a message’s goals, its physical properties, its relevance to trends, its bearing on human attitudes, needs and desires and ultimately: the message’s overall impact.

The extent and detail of the analysis will determine which tools are selected. Will it be a basic, preliminary analysis? Localized or global? The focused analysis of a single signal, one message or a complete overview? Will it be a one-time analysis, periodic or ongoing?

The following Communications and perception analysis tools, together or individually, make up a comprehensive analysis procedure. They are an integral part of analysts’ training.

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Analyst

The term Analyst is a shortened form of Communications Analyst or Communications and Perception Analyst. Continue Reading

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Awareness

Awareness is a state of continuous cognizance. We are receiving a set of signals which, over time paint a scene in our minds. Cognizance is only as good as your sensory abilities. To a deaf person, the advertisement’s jingle or the shopping mall’s background music is useless; it is not a part of the communications… Continue Reading

This glossary of definitions is not intended as an academic reference. It is an exercise in thinking on our part. We hope to grow it and welcome any suggestions you may have.