Retailers and service businesses rely on customer satisfaction for their success. One of the most important factors in customer satisfaction is a customer’s first contact with a space. Hotels know this, restaurants do too. Of course, all retailers depend upon first contact. Any space that relies on customers is dependent upon how good it feels to enter that space, how much that space reflects the company or organization’s values and what problems were averted by great layout, ergonomics and spatial sensory experience.
Communications and Perception Analysts are particularly well suited to Ghost visits. They are able to enter a space and discern the tinniest details including both space-related physical stimuli and staff professionalism, courtesy and competence.