Excess Noise Knowledge Base

Definitions for those who work in communications and perception

Knowledge Base


Popularity is a word that is often misused. Some associate the word with ‘many’ people liking something. In fact, though similar, the word means when something – an idea, a person or an object – is in vogue or trending. Another accepted meaning of the word is when something is sellable or marketable. In communications we simply associate the word with the positive versus the negative.

This glossary of definitions is not intended as an academic reference. It is an exercise in thinking on our part. We hope to grow it and welcome any suggestions you may have.