Posts Tagged ‘campaign’

No words

Somehow, we have allowed our celebrities to get away with more. They can spend more, drive faster and now they can even abuse their spouse and we let it ride. Sure, there is temporary outrage but are there consequences to the greater organization? Is the NFL adequately held accountable for allowing several players to be…

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When campaigns don't matter

Public interest campaigns are critical. They help mobilize funds. They leverage policy. The can raise public awareness. Sometimes, but not always, they change behavior. Behavior can change if targets are predisposed and able. Predisposition presupposes an added value for changing. We change because we will benefit. Ability implies having the resources or competence to change.…

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