Posts Tagged ‘marketing’

Culture matters

Having grown up on several continents and coming from a multi-ethnic background, it’s safe to say that I am multi-cultural. I am also, I’d like to believe, open minded. Indeed, when I travel to places, I fully expect different cultures to both behave differently from one another and to communicate uniquely. In the communications field we…

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Simple but smart promo

In a world of continuous advertising and marketing promotions, it is difficult to grab our attention. Non-stop we receive countless promotional pitches, discounts and gimmicks. 20%, 50%, even 90% off the retail price, they promise. We get points and miles just for opening the door or filling out a raffle. I just received a promotional email from Dunkin’…

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