Advertising has come a long way in very few years. Remember, this is mainstream, big newspaper advertising. I am personally very happy to see that large advertisers have the courage to genuinely keep up with social trends. Of course, this opens the debate regarding how far we are willing to go. Are progressives, for instance, willing to accept mainstream advertising that promotes gun use? In any case, considering the growth of online media, it seems highly unlikely that traditional media will lag far behind trends in the future.