Excess Noise Quiz Below is a self-evaluation quiz. It is a very concise exercise to help you determine, or better understand, the value of our work. Note that this is not a test of your organization, your leadership or your knowledge. It is a means for you to reflect on fields of reflection that would favor your organization's chances of improving its external and internal perception. The higher you score, the more you need Excess Noise. A lower score indicates that you're on the right track already. Please note that at the bottom of the page you have the option of entering your email and other information. These are optional. You will get a result without filling them in. If you do fill in your email, we may respond to any comments you write in the comments field. IMPORTANT: The questions and the answers to each question are in random order. They are purposely not placed in an order of best to worst or worst to best. Therefore, take the time to read each question and answer carefully. 1. Is it important to establish goals just for the organization or for each individual message as well? For the organization and a few messages For the organization and every message Goals are useless Just for the organizationHint2. Media coverage of your organization is generally... We have no media coverage Negative in tone Somewhat neutral in tone Very positiveHint3. Broadly speaking, over the past five years (or since your inception, if your organization is less than five years old) has your image... Stayed the same Worsened Vastly improved Improved Been batteredHint4. Which organization likely has a better Communications Supply Chain (the means and methods to produce communications output and eventually generate perception)? We tend to analyze messages, we should also analyze the supply chain New blood makes for better processes One that changes communications strategy and leadership regularly One that regardless of its change policy, revisits and normalizes processes regularly One that changes communications and strategy and leadership as neededHint5. Does people's culture, or imprinting, affect their perception of an organization or is perception based exclusively on present parameters? Culture has no bearing on perception Culture has minimal bearing on perception Culture greatly impacts perception Perception is culturally basedHint6. Have you recently conducted either a customer or stakeholder survey? We did, over one year ago We did, over five years ago We solicit ongoing feedback We never will We never haveHint7. In your opinion, generally speaking, how much do leaders' image impact the success of the offer/service/product? High impact Slight impact No impact8. Is a service or product offering affected by its environment or does it succeed on its merit alone? A service or product with good image is not influenced by the environment in which it is sold or solicited It is somewhat influenced It is highly influencedHint9. Is it best to fix perception problems... After they occur On an ongoing basis Before they occurHint10. According to you, is your staff's perception or image of your organization... About the same Much worse than leadership's perception Much better than leadership's perception11. Is the decision maker of an organization best placed to evaluate the organization's perception or image? Definitely not Somewhat AbsolutelyHint12. Media coverage of your leaders is generally... Our leaders are subject to regular negative coverage Coverage is neutral Our leaders receive no media coverage Excellent, media cover our leaders with praiseHint13. Does an organization need someone that is singularly charged with image and perception control? We have a junior communications person monitoring our image We have someone on the outside keeping an eye on us We do, it's our head of communications Our decision maker can do it, no need for anyone elseHint14. Is the head of communications of an organization well placed to evaluate the organization's perception or image? Not ideally Somewhat Absolutely15. In your opinion, is your organization's perception or image... Much worse than the competition's Much better than the competition's About the same as the competition'sHint16. Regarding your general offer/service/product, is your organization's perception or image... Much worse than your competition Much better than your competition About the sameHint17. Do you believe that external perception impacts staff performance and/or morale? Great impact No impact Slight impactHintEnter any additional comments here. An analyst reads these comments and may reply if you enter your email address at the end of the quiz (optional). This is the end of The "Do I need it?" Quiz. If you have entered your email address, we will possibly respond to some of your comments. Name - optional Organization - optional Email - optional - enter to receive feedback Telephone - optional Time is Up!