Excess Noise Quiz Below is a self-evaluation quiz. It is a very concise exercise to help you determine, or better understand, the value of our work. Note that this is not a test of your organization, your leadership or your knowledge. It is a means for you to reflect on fields of reflection that would favor your organization's chances of improving its external and internal perception. The higher you score, the more you need Excess Noise. A lower score indicates that you're on the right track already. Please note that at the bottom of the page you have the option of entering your email and other information. These are optional. You will get a result without filling them in. If you do fill in your email, we may respond to any comments you write in the comments field. IMPORTANT: The questions and the answers to each question are in random order. They are purposely not placed in an order of best to worst or worst to best. Therefore, take the time to read each question and answer carefully. 1. According to you, is your staff's perception or image of your organization... About the same Much worse than leadership's perception Much better than leadership's perception2. Does an organization need someone that is singularly charged with image and perception control? We have someone on the outside keeping an eye on us Our decision maker can do it, no need for anyone else We do, it's our head of communications We have a junior communications person monitoring our imageHint3. Is it important to establish goals just for the organization or for each individual message as well? For the organization and every message Just for the organization Goals are useless For the organization and a few messagesHint4. Is the head of communications of an organization well placed to evaluate the organization's perception or image? Somewhat Absolutely Not ideally5. Do you believe that external perception impacts staff performance and/or morale? Slight impact Great impact No impactHint6. Is it best to fix perception problems... On an ongoing basis Before they occur After they occurHint7. Does people's culture, or imprinting, affect their perception of an organization or is perception based exclusively on present parameters? Perception is culturally based Culture greatly impacts perception Culture has no bearing on perception Culture has minimal bearing on perceptionHint8. Which organization likely has a better Communications Supply Chain (the means and methods to produce communications output and eventually generate perception)? We tend to analyze messages, we should also analyze the supply chain New blood makes for better processes One that changes communications and strategy and leadership as needed One that changes communications strategy and leadership regularly One that regardless of its change policy, revisits and normalizes processes regularlyHint9. Regarding your general offer/service/product, is your organization's perception or image... About the same Much better than your competition Much worse than your competitionHint10. Media coverage of your organization is generally... Very positive We have no media coverage Somewhat neutral in tone Negative in toneHint11. Have you recently conducted either a customer or stakeholder survey? We never will We did, over one year ago We did, over five years ago We never have We solicit ongoing feedbackHint12. In your opinion, generally speaking, how much do leaders' image impact the success of the offer/service/product? Slight impact High impact No impact13. Media coverage of your leaders is generally... Excellent, media cover our leaders with praise Coverage is neutral Our leaders receive no media coverage Our leaders are subject to regular negative coverageHint14. Broadly speaking, over the past five years (or since your inception, if your organization is less than five years old) has your image... Stayed the same Improved Been battered Vastly improved WorsenedHint15. Is the decision maker of an organization best placed to evaluate the organization's perception or image? Absolutely Definitely not SomewhatHint16. Is a service or product offering affected by its environment or does it succeed on its merit alone? A service or product with good image is not influenced by the environment in which it is sold or solicited It is highly influenced It is somewhat influencedHint17. In your opinion, is your organization's perception or image... About the same as the competition's Much worse than the competition's Much better than the competition'sHintEnter any additional comments here. An analyst reads these comments and may reply if you enter your email address at the end of the quiz (optional). This is the end of The "Do I need it?" Quiz. If you have entered your email address, we will possibly respond to some of your comments. Name - optional Organization - optional Email - optional - enter to receive feedback Telephone - optional Time is Up!