The "Do I need it?" Quiz August 6, 2017 Below is a self-evaluation quiz. It is a very concise exercise to help you determine, or better understand, the value of our work. Note that this is not a test of your organization, your leadership or your knowledge. It is a means for you to reflect on fields of reflection that would favor your organization's chances of improving its external and internal perception. The higher you score, the more you need Excess Noise. A lower score indicates that you're on the right track already. Please note that at the bottom of the page you have the option of entering your email and other information. These are optional. You will get a result without filling them in. If you do fill in your email, we may respond to any comments you write in the comments field. IMPORTANT: The questions and the answers to each question are in random order. They are purposely not placed in an order of best to worst or worst to best. Therefore, take the time to read each question and answer carefully. 1. Is a service or product offering affected by its environment or does it succeed on its merit alone? A service or product with good image is not influenced by the environment in which it is sold or solicited It is somewhat influenced It is highly influencedHint2. Is the head of communications of an organization well placed to evaluate the organization's perception or image? Not ideally Absolutely Somewhat3. Do you believe that external perception impacts staff performance and/or morale? Slight impact No impact Great impactHint4. Media coverage of your organization is generally... Very positive We have no media coverage Negative in tone Somewhat neutral in toneHint5. Does an organization need someone that is singularly charged with image and perception control? We have someone on the outside keeping an eye on us We do, it's our head of communications We have a junior communications person monitoring our image Our decision maker can do it, no need for anyone elseHint6. Is the decision maker of an organization best placed to evaluate the organization's perception or image? Somewhat Definitely not AbsolutelyHint7. Is it best to fix perception problems... On an ongoing basis Before they occur After they occurHint8. Does people's culture, or imprinting, affect their perception of an organization or is perception based exclusively on present parameters? Culture has minimal bearing on perception Culture greatly impacts perception Perception is culturally based Culture has no bearing on perceptionHint9. In your opinion, generally speaking, how much do leaders' image impact the success of the offer/service/product? Slight impact High impact No impact10. Have you recently conducted either a customer or stakeholder survey? We solicit ongoing feedback We did, over five years ago We never will We did, over one year ago We never haveHint11. Regarding your general offer/service/product, is your organization's perception or image... Much worse than your competition About the same Much better than your competitionHint12. In your opinion, is your organization's perception or image... Much better than the competition's About the same as the competition's Much worse than the competition'sHint13. According to you, is your staff's perception or image of your organization... Much worse than leadership's perception About the same Much better than leadership's perception14. Is it important to establish goals just for the organization or for each individual message as well? Goals are useless For the organization and every message For the organization and a few messages Just for the organizationHint15. Media coverage of your leaders is generally... Our leaders receive no media coverage Coverage is neutral Excellent, media cover our leaders with praise Our leaders are subject to regular negative coverageHint16. Which organization likely has a better Communications Supply Chain (the means and methods to produce communications output and eventually generate perception)? We tend to analyze messages, we should also analyze the supply chain New blood makes for better processes One that changes communications and strategy and leadership as needed One that regardless of its change policy, revisits and normalizes processes regularly One that changes communications strategy and leadership regularlyHint17. Broadly speaking, over the past five years (or since your inception, if your organization is less than five years old) has your image... Stayed the same Worsened Improved Vastly improved Been batteredHintEnter any additional comments here. An analyst reads these comments and may reply if you enter your email address at the end of the quiz (optional). This is the end of The "Do I need it?" Quiz. If you have entered your email address, we will possibly respond to some of your comments. Name - optional Organization - optional Email - optional - enter to receive feedback Telephone - optional Time is Up!