The "Do I need it?" Quiz August 6, 2017 Below is a self-evaluation quiz. It is a very concise exercise to help you determine, or better understand, the value of our work. Note that this is not a test of your organization, your leadership or your knowledge. It is a means for you to reflect on fields of reflection that would favor your organization's chances of improving its external and internal perception. The higher you score, the more you need Excess Noise. A lower score indicates that you're on the right track already. Please note that at the bottom of the page you have the option of entering your email and other information. These are optional. You will get a result without filling them in. If you do fill in your email, we may respond to any comments you write in the comments field. IMPORTANT: The questions and the answers to each question are in random order. They are purposely not placed in an order of best to worst or worst to best. Therefore, take the time to read each question and answer carefully. 1. Do you believe that external perception impacts staff performance and/or morale? Great impact Slight impact No impactHint2. Which organization likely has a better Communications Supply Chain (the means and methods to produce communications output and eventually generate perception)? We tend to analyze messages, we should also analyze the supply chain New blood makes for better processes One that changes communications and strategy and leadership as needed One that changes communications strategy and leadership regularly One that regardless of its change policy, revisits and normalizes processes regularlyHint3. Does people's culture, or imprinting, affect their perception of an organization or is perception based exclusively on present parameters? Culture has minimal bearing on perception Culture has no bearing on perception Culture greatly impacts perception Perception is culturally basedHint4. Is it important to establish goals just for the organization or for each individual message as well? Goals are useless Just for the organization For the organization and a few messages For the organization and every messageHint5. Regarding your general offer/service/product, is your organization's perception or image... Much worse than your competition About the same Much better than your competitionHint6. Is a service or product offering affected by its environment or does it succeed on its merit alone? It is highly influenced It is somewhat influenced A service or product with good image is not influenced by the environment in which it is sold or solicitedHint7. Is the decision maker of an organization best placed to evaluate the organization's perception or image? Absolutely Definitely not SomewhatHint8. In your opinion, generally speaking, how much do leaders' image impact the success of the offer/service/product? High impact Slight impact No impact9. Is it best to fix perception problems... Before they occur On an ongoing basis After they occurHint10. Media coverage of your organization is generally... Negative in tone Somewhat neutral in tone We have no media coverage Very positiveHint11. In your opinion, is your organization's perception or image... About the same as the competition's Much better than the competition's Much worse than the competition'sHint12. Broadly speaking, over the past five years (or since your inception, if your organization is less than five years old) has your image... Stayed the same Worsened Been battered Improved Vastly improvedHint13. Does an organization need someone that is singularly charged with image and perception control? We have a junior communications person monitoring our image Our decision maker can do it, no need for anyone else We have someone on the outside keeping an eye on us We do, it's our head of communicationsHint14. According to you, is your staff's perception or image of your organization... About the same Much worse than leadership's perception Much better than leadership's perception15. Have you recently conducted either a customer or stakeholder survey? We did, over five years ago We never will We never have We solicit ongoing feedback We did, over one year agoHint16. Media coverage of your leaders is generally... Coverage is neutral Excellent, media cover our leaders with praise Our leaders receive no media coverage Our leaders are subject to regular negative coverageHint17. Is the head of communications of an organization well placed to evaluate the organization's perception or image? Absolutely Somewhat Not ideallyEnter any additional comments here. An analyst reads these comments and may reply if you enter your email address at the end of the quiz (optional). This is the end of The "Do I need it?" Quiz. If you have entered your email address, we will possibly respond to some of your comments. Name - optional Organization - optional Email - optional - enter to receive feedback Telephone - optional Time is Up!