Below is a self-evaluation quiz. It is a very concise exercise to help you determine, or better understand, the value of our work.

Note that this is not a test of your organization, your leadership or your knowledge. It is a means for you to reflect on fields of reflection that would favor your organization's chances of improving its external and internal perception.

The higher you score, the more you need Excess Noise. A lower score indicates that you're on the right track already.

Please note that at the bottom of the page you have the option of entering your email and other information. These are optional. You will get a result without filling them in. If you do fill in your email, we may respond to any comments you write in the comments field.

IMPORTANT: The questions and the answers to each question are in random order. They are purposely not placed in an order of best to worst or worst to best. Therefore, take the time to read each question and answer carefully.

1. Broadly speaking, over the past five years (or since your inception, if your organization is less than five years old) has your image...


2. Is it best to fix perception problems...


3. Is the decision maker of an organization best placed to evaluate the organization's perception or image?


4. Is the head of communications of an organization well placed to evaluate the organization's perception or image?
5. Does an organization need someone that is singularly charged with image and perception control?


6. Regarding your general offer/service/product, is your organization's perception or image...


7. Do you believe that external perception impacts staff performance and/or morale?


8. Does people's culture, or imprinting, affect their perception of an organization or is perception based exclusively on present parameters?


9. In your opinion, generally speaking, how much do leaders' image impact the success of the offer/service/product?
10. Is a service or product offering affected by its environment or does it succeed on its merit alone?


11. In your opinion, is your organization's perception or image...


12. Which organization likely has a better Communications Supply Chain (the means and methods to produce communications output and eventually generate perception)?


13. Media coverage of your organization is generally...


14. Media coverage of your leaders is generally...


15. Is it important to establish goals just for the organization or for each individual message as well?


16. According to you, is your staff's perception or image of your organization...
17. Have you recently conducted either a customer or stakeholder survey?



This is the end of The "Do I need it?" Quiz. If you have entered your email address, we will possibly respond to some of your comments.



Name - optional Organization - optional Email - optional - enter to receive feedback Telephone - optional