Risks & Dangers: Step 1
Why do we ignore warnings? Why have we become so laissez-faire that even a fire alarm, a signal telling us that the building might burn down and kill us, will not rouse us? We sit there in our apartment or hotel room wondering when this annoying noise will stop.
The obvious first answer is that we have heard so many false alarms, that we no longer associate that ringing with actual danger. It’s probably some kid that pulled the alarm or an over-zealous fire detector went off because of burnt toast or an over-enthusiastic wok user.
What’s next? How do we get people to pay attention? How do we make them understand that their life is at stake? What has to change?
I am pleased to announce that I am in the midst of developing a new seminar, with a premier partner — Risk Sciences International in Ottawa, Canada. We are in the early stages of authoring a new seminar on just that, how to convince people of risks and dangers. Not coincidentally, the name of the seminar is: “Risks & Dangers: Convince Me!”
The seminar looks more at the target than the communicator. Indeed, we aim to change the way communicators look at their constituents. The process has to be upside down: what are the constituents expecting in the realm of warnings? What do they consider a threshold for action?
Stay tuned for much more!