On a scale of one to ten, how important are your clients or stakeholders?


Clients and stakeholders are an organization's top priority, so how they interact with the organization, its spaces, its products, its services or its people is critical.  Our added value is an understanding how clients and stakeholders perceive and interact with an organization and its various components.

We can tell you how they perceive you. We can help you understand the mechanics of their interaction. We can also decipher people's behavior within a space or during contacts with any aspect of your organization.

Think of us as an objective third party who will not be afraid to tell you the truth about your image, both broadly and specifically.

Our Expertise

Communications and Perception Analysis

The broader knowledge base that informs perception analysis, ergonomics and behaviorism


We examine how people perceive a leader, product, service or any other  message.


How study how people interact with or use objects or move through spaces.


We observe how people's behavior is a window into their intent.


We master several aspects of communications production.

Our Foundations


Our perception analyses are firmly rooted in our proprietary Communications and Perception Analysis methods which we have been developing since 1977.

Our tested expertise in ergonomics provides insight into human interaction with both objects and spaces.

Using behaviorism theories and observation, we are able to decipher people's intent based on their actions and interactions


Leaders and staff are too close to their own actions. Despite the best intentions, their analysis is biased. As an external third party, Excess Noise fine tunes interactions objectively.


Gone are the days of producing 200-page reports because that's what defined the value of the output. Excess Noise delivers verifiable evidence, necessary interpretation and relevant recommendations concisely.

Take a self-evaluation quiz.

Below is a self-evaluation quiz. It is a very concise exercise to help you determine, or better understand, the value of our work.

Note that this is not a test of your organization, your leadership or your knowledge. It is a means for you to reflect on fields of reflection that would favor your organization's chances of improving its external and internal perception.

The higher you score, the more you need Excess Noise. A lower score indicates that you're on the right track already.

Please note that at the bottom of the page you have the option of entering your email and other information. These are optional. You will get a result without filling them in. If you do fill in your email, we may respond to any comments you write in the comments field.

IMPORTANT: The questions and the answers to each question are in random order. They are purposely not placed in an order of best to worst or worst to best. Therefore, take the time to read each question and answer carefully.

1. Is the head of communications of an organization well placed to evaluate the organization's perception or image?
2. Is a service or product offering affected by its environment or does it succeed on its merit alone?

3. Broadly speaking, over the past five years (or since your inception, if your organization is less than five years old) has your image...

4. Regarding your general offer/service/product, is your organization's perception or image...

5. In your opinion, is your organization's perception or image...

6. Do you believe that external perception impacts staff performance and/or morale?

7. Is it important to establish goals just for the organization or for each individual message as well?

8. Does an organization need someone that is singularly charged with image and perception control?

9. According to you, is your staff's perception or image of your organization...
10. Media coverage of your leaders is generally...

11. Is the decision maker of an organization best placed to evaluate the organization's perception or image?

12. In your opinion, generally speaking, how much do leaders' image impact the success of the offer/service/product?
13. Have you recently conducted either a customer or stakeholder survey?

14. Is it best to fix perception problems...

15. Does people's culture, or imprinting, affect their perception of an organization or is perception based exclusively on present parameters?

16. Which organization likely has a better Communications Supply Chain (the means and methods to produce communications output and eventually generate perception)?

17. Media coverage of your organization is generally...

This is the end of The "Do I need it?" Quiz. If you have entered your email address, we will possibly respond to some of your comments.

Name - optional Organization - optional Email - optional - enter to receive feedback Telephone - optional

Find out more

If you would like discuss how Perception Analysis can help you steer your corporate or institutional image and communications strategy, ask to consult with an Excess Noise analyst or research fellow.

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